Sales Montana is priced like a system, not a stack of seats. Engine is $99 a month for a founder or a small team. Pro is $297 a month for a floor of any size, with unlimited users. Both include lead finding, the dialer, the CRM, cadences and Montana reviewing every call. Monthly only, cancel anytime.
Everything one rep, or three, needs to find, call, coach and follow up. Montana included.
The rep's engine for every rep, plus the manager's engine: the numbers, the alerts and the portal that run a floor.
The first 20 teams get a locked-in rate on Pro while we grow, in exchange for a case study and honest feedback. When the 20 are gone, they're gone.
Most teams pay per user for three tools that each do a slice: a CRM, call intelligence, a lead database. Here is what a 10-rep floor pays for each of them on their published prices, against Pro.
| Per user | 10-rep floor | |
|---|---|---|
| Close | $99 per user a month | $990 |
| Gong | $110 and up per user a month, plus a platform fee | $1,100 and up, before the platform fee |
| Apollo | $49 to $119 per user a month | $490 to $1,190 |
| Sales Montana Pro | $297 a month, flat, unlimited users | $297, plus credits past 3,000 minutes |
Any one of those runs a 10-rep floor past $1,000 a month, and it is still one tool. Pro is the whole engine for $297, and the eleventh rep costs nothing.
One credit is one cent. Every plan comes with a monthly allowance, and you can buy more at any time. Plan credits reset each month. Purchased credits never expire. Turn on auto-recharge if you would rather never think about it.
| What | Credits |
|---|---|
| Extra talk minute, AI review included | 3 |
| Extra phone number | 300 a month |
| Local business from Google Maps | 1 per lead: name, phone, website, rating |
| Company by industry (B2B) | 3 per lead |
| Decision-maker profile (LinkedIn) | 3 per lead, coming soon |
| Verified work email | 5 per lead, coming soon |
| Direct dial / mobile | 36 per lead, coming soon |
Leads are priced at twice what our data providers charge us, and every source is listed above. No blended "contact credits" with the margin hidden inside. Cadences can include SMS steps. SMS requires 10DLC registration. We register you for a fixed fee.
14 days or 100 talk minutes, whichever comes first. Three users, Montana finds your first 10 leads, and you dial from a shared trial number. A card is required at signup and nothing is charged until the trial ends: your plan starts on day 14, or earlier if you use your 100 minutes and click Start my plan. Cancel before then and you pay nothing.
30 days, money back, no questions. And we set you up free: numbers provisioned, your sheets imported into the CRM, campaigns configured, team trained. The switching cost is ours, not yours.
Not on a plan and not priced. When each one ships, it goes on this page.
How does the free trial work?
14 days or 100 talk minutes, whichever comes first, for up to three users. Montana researches your company and finds your first 10 leads, and you dial from a shared trial number. A card is required at signup and nothing is charged until the trial ends. Cancel before then and you pay nothing.
Is it really not per seat?
Yes. Engine is $99 a month for up to three users. Pro is $297 a month for as many users as you have. Adding a rep never changes the invoice.
Which plan do I need?
Engine if you are one to three people doing the calling yourselves. Pro if you manage other people's calls: team analytics, the leaderboard, floor alerts, view as rep, and the client portal for your own customers.
Does Engine include AI call review?
Yes, on every call. Across the market this is the feature gated behind the top tier. We do not gate it: both plans review every connected call within your minutes, and extra minutes carry the review too.
What counts as a minute?
Talk time on connected calls, with Montana's review included. Dials that ring out or go unanswered don't count. Minutes pool across the team. Past your plan's allowance, a minute is 3 credits, review included.
What are credits?
One credit is one cent. They pay for extra minutes, extra numbers and leads, at the rates in the table above. Plan credits reset monthly, purchased credits never expire, and auto-recharge is optional.
Can my cadences send SMS?
Yes, once your workspace is registered. SMS requires 10DLC registration. We register you for a fixed fee.
Is there a contract?
No. Monthly billing, no setup fee, cancel anytime from your billing portal, and your data is yours to export.
Do you do annual plans?
Not yet, and that's on purpose. We'd rather earn month 13 than lock you into it. Annual pricing comes later.
What about done-for-you?
If you'd rather we run the floor (our closers, our numbers, your market), that's outsourced SDR, scoped to call volume on a call.
The trial is the pitch: Montana reads your website, finds you 10 real leads, and you're dialing in minutes.