Licensing is sold on the renewal date. Montana finds the MSPs and in-house IT teams you can sell to, preps each call with what you already know about their stack and turns every "call me when it's up" into a callback booked for that month.
Free. No signup. About a minute. He reads your site and shows who he'd call.
By Nabil Irfan, founder of Sales Montana · Updated
Two buyers, two conversations. At a managed service provider you want the owner, the vCIO or whoever handles procurement, because they buy licenses for every client they manage and care about margin and billing terms. At a company that runs its own IT you want the IT manager or IT director, who worries about audits and about paying for seats nobody uses.
MSPs appear in a search for IT services or computer support by city, and Montana runs that search and returns companies with phone numbers. Vendor partner directories, channel event attendee lists and your distributor's account export can be imported as CSV or XLSX. Larger end customers come more easily from a B2B database filtered by industry and headcount.
The strongest opener asks about timing. When is your next renewal, and who decides whether it moves? An MSP owner whose true-up is sixty days out will tell you what they pay today. An IT manager will tell you which licenses they suspect are sitting unused.
What you will hear:
The next step worth booking is a side-by-side quote against their current renewal, or a short call with the person who signs it.
Montana reads your site to work out which vendors and products you carry and who buys them. Then he drafts your first campaign for you to correct.
When an IT manager mentions the version they run, their seat count or the reseller they use now, Montana proposes it as a change to the account after the call. Nothing lands until the rep taps Accept and every action has an Undo. The next call starts with it on the screen.
"Call me in March" becomes a callback booked in the prospect's time zone. The lead leaves the queue and comes back in March, and only then.
After a good call Montana drafts the email from what was said: the product, the seat count, the renewal date. It goes from the rep's own mailbox in the same thread, and if the MSP owner copied in their ops lead, that colleague stays on the reply.
Reseller deals are slow and seasonal, so a burst of calls followed by silence wastes the list. A useful shape is a call, an email with one question about renewal timing, a second call three days later and then a long loop: call again every thirty days until the renewal window opens.
Ask Montana which campaign is pulling in the wrong job titles and he answers from the calls: who actually picked up, and how often it was a help desk tech instead of the person who buys.
Can we keep MSP and end-customer outreach separate?
Yes. Run them as two campaigns with their own reps, cadence and scoring rubric. A call to an MSP owner is judged on different things from a call to an IT manager, and the rubric can say so.
Will Montana remember renewal dates?
When a prospect gives one on the call, he proposes a callback at that time in their time zone and the rep accepts it with one tap. The date also lands in the call summary and the agreed next step, both of which you can filter.
Can we load our distributor's account export?
Yes. Import CSV or XLSX and map the columns once; the import remembers the shape. Rows that fail validation are reported back, and companies you already have are updated in place.
Does it handle prospects across several time zones?
Each workspace has one business time zone that sets calling windows and daily limits, and callbacks are booked in the prospect's own time zone. On campaigns with smart ordering on, a nightly pass also orders never-called leads by time zone and pickup history.
He reads your site and shows which MSPs and IT teams he'd call first, before you have given us an email.
We run Montana for software and IT resellers teams today. See the other industries Montana runs outbound for.